Euroglass
Shaping Stoke since 1990. Hossegor, France
Areas
Brief
Euroglass is an international brand specialized in producing and distributing premium surfboards and accessories. With an established presence across multiple European markets and a positioning built on product quality and authenticity, Euroglass set out to bring online an experience worthy of its brand: clean, technical, able to showcase every product the way it deserves. The goal was to build an ecommerce that wasn't just a sales channel, but a touchpoint able to tell the brand's story and convert.
The Challenge
An ecosystem to build from scratch
The complexity of the Euroglass project went well beyond building an ecommerce website.
The starting point was an already-articulated management system: an ERP acting as the single source of company data, an invoicing software, in-house logistics and the physical store's POS. The goal was to connect everything with Shopify without losing consistency or control.
On top of this came the challenge of international markets: Euroglass operates in several European countries with differentiated product ranges, localized pricing and distinct tax obligations. Managing this complexity manually meant risking errors, catalog misalignments and an inconsistent customer experience from one market to another.
The Solution
Everything connected, nothing left to chance
We approached the project starting from the architecture, before writing a single line of code. Every technical decision was made with one precise goal in mind: building a scalable ecosystem where the ERP remained the single source of truth and Shopify became the sales and customer-experience layer.
Tailored ERP integration
Through custom APIs we built a two-way synchronization between Shopify and the company ERP: products, variants, stock, technical attributes and prices are updated automatically, removing any manual work and the risk of misalignments.
Shopify Markets & OSS compliance
To support Euroglass's international presence, we implemented Shopify Markets with catalogs customized per market: differentiated ranges, localized pricing, dedicated languages. In parallel, we activated the OSS (One Stop Shop) system for EU VAT management, simplifying cross-border compliance and freeing the Euroglass team from significant administrative complexity.
Custom theme and high-impact product pages
We designed and developed a fully custom theme, with custom sections and modules built to showcase the surfboards through imagery, prominent technical specs and smooth navigation. To feed the PDPs dynamically with data coming straight from the ERP, we leveraged Shopify metaobjects and metafields, letting the client update product pages automatically whenever a technical spec changes, with no manual work required.
Custom bundles to increase AOV
We designed a tailored bundle system that lets users buy a board and accessories together, based on the attributes of the selected product. A solution that turned every purchase into a cross-sell and upsell opportunity, with a direct impact on average order value.
Klaviyo to close the loop
To complete the ecosystem, we integrated Klaviyo, syncing customer and behavioral data from Shopify to enable personalized, automated email communication, from welcome to post-purchase, all the way to reactivation flows.