Quiksilver
Quiksilver Skateboard Collection Drop
Areas
Brief
Capturing the essence of Skateboarding
For the launch of the new skateboard collection by Quiksilver, in collaboration with Euroglass, we set out to create a campaign that combined creativitywithperformance. The goal was to develop content that captured the spirit of the collection and drove engagement both online and offline. We aimed to generate direct traffic to the Quiksilver website and encourage visits to Boardriders stores, using a mix of organicandpaid content to engage skateboarding enthusiasts.
Challenge
A holistic strategy bridging Digital and Retail
The main challenge was to design a strategy that not only performed well on digital channels but also had a tangible impact on physical retail locations. We needed to ensure visual and narrative consistency that seamlessly blended Quiksilver’s brand identity with the skateboarding culture, while emphasizing the brand’s authenticity. Additionally, we had to reach a broad international audience and effectively drive traffic from digital platforms to physical stores, aligning everything with the marketing needs of Euroglass and Boardriders stores.
Solution
Integrated creativity and performance
We planned and manage the photoshoot (Basque Country) to produce images and videos that captured the essence of the collection. These assets were used in a campaign combining organic posts and paid ads designed to attract and convert the audience. We developed a dedicated landing page that showed product specs, details and list of stores where to buy, optimizing the user experience to maximize conversions. We managed media buying across leading industry magazines for EMEA and APAC areas implemented marketing automation strategies to engage and retain customers through the digital channels of Quiksilver and Euroglass.
Photo & Video Shooting
The amazing team behind the shooting
- Producer: Marco Gregorin
- Art director: Javier Mendizabal
- Director: Vincent Kardasik
- Filming & Editing: LK RTEL Digital Cinema
- Photography: Arthur Genie